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KMID : 1011620150310060749
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Korean Journal of Food and Cookey Science
2015 Volume.31 No. 6 p.749 ~ p.755
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Analysis on Factors Influencing Foreign Chinese Students’ Off-Campus Restaurant Satisfaction
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배현주:Bae Hyun-Joo
부고운:Boo Go-Un
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Abstract
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The objectives of this study were to evaluate the gap between perceived importance and performance of foreign Chinese students’ off-campus restaurants selection attributes and to analyze the factors affecting their satisfaction with off-campus restaurants. All statistical analyses were conducted using the SPSS package program (ver. 20.0). In summary, Importance-Performance Analysis results indicated that ‘price propriety’, ‘ventilation of dining room’ and ‘friendliness of employees’ were key aspects that should be reinforced by off-campus restaurant managers. Additionally, exploratory factor analysis on the validity of the 23 attributes of off-campus restaurant selection resulted in the identification of 5 factors including ‘food quality and price’, ‘physical environment and value’, ‘service environment’, ‘service quality’, and ‘convenience and cleanness’. According to the results of multiple regression analysis, ‘service quality’, ‘service environment’, ‘food quality and price’, and ‘physical environment and value’ had significantly positive effects on overall satisfaction. In conclusion, in order to increase customer satisfaction among Chinese students, off-campus restaurant managers should improve not only the quality of service and food, but also the physical and service environment.
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KEYWORD
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off-campus restaurant, Chinese student, Important-Performance Analysis, service quality, satisfaction
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